- August 26, 2016
- Posted by: institute
- Category: e -commerce
At this very minute, even as you are reading this, millions of people around the world are booking their air tickets, purchasing clothes, buying books, music, movies or other products and services online. Yes, e-commerce is alive and well and here to stay.
The global e-commerce market, in fact, has witnessed a massive surge over the last decade, driven in large part by galloping Internet penetration, the mobile and smart devices revolution, the growing acceptance of online payments and the proliferation of companies offerings goods and services on the Internet. The rise of social media has also resulted in ‘social commerce’, a scenario where organizations are using popular platforms such as FB, LinkedIn, Twitter, Google Plus, and Meetup, among others, for intensive business-building activities such as targeting, acquiring and engaging with customers.
According to the latest forecasts by eMarketer, a leading research source for marketing, the worldwide business-to-consumer (B2C) e-commerce sales will increase by 20.1 percent this year to reach USD 1,500 trillion!
The e-commerce market in India too is reflecting these international trends and having rejected e-commerce in the nascent years, is now embracing the phenomenon with gusto. The country’s rapidly expanding online and mobile user base, advancing shipping and payment options and jump in m-commerce sales have resulted in the ‘rebirth’ of e-commerce and its high growth. The emergence of success stories such as Flipkart, Amazon, makemytrip, Pepperfry, Myntra, ebay and a host of matrimonial sites are adding even more fuel to the e-commerce blaze.
The obvious question is when as e-commerce is here, can career opportunities be far behind? According to a Technopak-KPMG-IAMAI study, the Indian e-commerce sector is projected to scale the USD 76 billion mark by 2021 and create a demand for a staggering 1.4 million employees. Without a doubt, the e-commerce industry is going to be a preferred career destination for Indians, especially Gen Next.
However, as with any other sector, there are barriers to entry. The e-commerce industry requires people with specialized skills and domain knowledge. E-commerce companies are on the lookout for young people who have an understanding of how e-commerce works. What they require are category managers, logistics managers, digital marketers, web designers, web site maintenance and information security professionals, and people with expertise in web analytics, copywriting and content creation. At the same time, since e-commerce is particularly flourishing in some specific verticals such as travel and tourism, retail and banking, the industry needs professionals who have a deep understanding of these business domains as well.
For the industry, however, the challenge is that this pool of available trained talent is simply not large enough, especially in India, to meet the manpower needs of the burgeoning e-commerce industry. The lack of specialized courses on e-commerce at the college and university levels has severely limited the number of skilled people that recruiters can hire.
Efforts are on to overcome this human resource crunch and bridge the skills gap. Global leader in skills and talent development, Infugin Institutions , for instance, has recently tied-up with Ebay to launch a certification program for the e-commerce sector. The ePro Certification program covers subjects such as the process of selling, inventory management, customer service and marketing, preparing learners for careers in sales, operations, merchandize, payments and logistics.
There is of course a crying need for more such training, which will help build the necessary manpower for this industry, enhance the employability of learners and open up fresh job opportunities for aspirants within the e-commerce realm.
India’s youngsters now have a great chance to participate in India’s big e-commerce party, bagging plum jobs that are usually higher up than others on the pay scale. For those who have the right training and relevant skills, the e-commerce industry is open, ready and waiting.